aviva

Unified view of active services with smart reminders and controls.

problem

Tracking subscriptions across multiple banks and wallets leads to surprise charges and budgeting stress.

solution

A centralized app to monitor, manage, and optimize all recurring expenses effortlessly in one place.

Intuitive UI & Flow

From personas research to logo, icons, styles, and social banners — clean mobile UI for effortless subscription tracking.

Before crafting any UI, I always ask: "What's the core user pain I'm solving?" For subscriptions, it's fragmented tracking across banks/wallets - leading to surprise charges and budgeting stress

Result: interface feels native, seamless extension of user's mental model, guiding straight to financial clarity.

User-Centric Foundations

Deep dive into mobile-first users managing fragmented finances across banks, wallets, and crypto - pains like tracking chaos, unclear budgeting, and surprise charges. Research shaped device-optimized flows from day one, ensuring every tap solves a real problem.

Seamless UI Craft

Onboarding and dashboard built for instant mastery: one-screen setup, real-time reminders, expense insights at a glance. Icons, styles, and logo evolved in parallel - minimal, consistent visual language across app screens and promo assets.

End-to-End Delivery

Solo execution from wireframes to launch: full UIKit, social banners, tested flows with zero friction. Users now control recurring expenses effortlessly - no more hidden costs, just clarity and confidence.