open lab

discover game streamers. vet the real numbers. book with proof.

problem

Sponsoring game streamers is mostly guesswork — inflated viewer counts, prices buried in DMs, audience fit you can't verify. The goal: help media buyers find, vet, and book streamers with confidence, before a cent leaves the budget.

solution

One cockpit for the whole buy — search in plain language and rank by fit, watch the market live, flag botted reach before you pay, and track every deal from pitch to performance.

Search in plain English, ranked by fit

The search query is the brief. Buyers describe who they're after — game, region, audience, budget — and every streamer is scored against it, so the table opens already ranked by fit, not by raw viewer count. Filters live as removable chips on top, refining the same query instead of hiding in a separate panel.

Buy reach, not bots

A streamer with 9k viewers and 2% engagement isn't a 9k buy. OpenLab flags botted reach, toxic chat, and thin moderation right in the list — and bakes them into the fit score — so weak buys sink before they ever hit a shortlist.

Catch streamers while they're hot

Discover finds the right streamer; Live Monitor finds the right moment. Concurrent viewers across the market pulse in real time, and every live card carries its own trend line — so a buyer can reach out while a stream is spiking, not after it's cooled off.

Evaluate without losing your place

Click any streamer and the full picture slides in over the grid — live preview, audience, fit — without navigating away. From here a buyer stars them, sets an alert, or starts a deal, so evaluation and action happen in the same view.

From pick to performance

Every "Start a deal" lands here as a tracked campaign — budget burn, reach delivered, and which streamers actually moved gamers. The loop closes: the same streamers you searched for and vetted are now ranked by what they returned, in dollars and reach.

Empty isn't a dead end

Empty states do work instead of apologizing. First-run Discover shows a real example query so a new buyer knows how to start, and an empty Live Monitor turns "nothing's live" into a next move — set an alert or widen the filter.

The unglamorous states are where a tool earns trust.

An 8-bit signature

Every surface runs on one foundation — color and spacing tokens, components carried through their full range of states: default, hover, focus, disabled, error. The signature is the icon set: a custom 8-bit, pixel-drawn library that hands a B2B dashboard a gaming identity no off-the-shelf pack could.

The same pixel logic drives the dot-matrix charts — identity that's structural, not decorative.